Merch Store — Product Selection

Chestertons Global · Review & Feedback · Phase Planning

Prepared by Carlos Valmont
September 2026
How this works: Below you'll find the proposed product selection for the Chestertons merch store, organised into three launch phases. For each product, please indicate whether you'd like to include it (✅ Yes), exclude it (❌ No), or discuss it further (🤔 Maybe). Add a comment whenever useful — your feedback goes directly to me and will shape the final product list before we order test samples.

The phase structure is a starting point — we can absolutely mix and reorder products based on your priorities.
Your name: (helps me know who left which comment)
1
MVP — Brand Foundation
Core products that launch the store — immediately on-brand, easy to produce, validated end-to-end across EU, GCC and UK before scaling.
Month 1–2
8–10 SKUs
2
Lifestyle Range — Full Collection
Expanding the range with lifestyle and home products. Introduces the B2B gifting angle and the agent merch line.
Month 3–5
+8 SKUs
3
Premium & Collector — Brand Elevation
High-value products tied to Chestertons events and the closing gift programme. Limited runs, premium positioning.
Month 6+
+6 SKUs
No feedback recorded yet — vote on products in the other tabs and your selections will appear here.