1
MVP — Brand Foundation
Core products that launch the store — immediately on-brand, easy to produce, validated end-to-end across EU, GCC and UK before scaling.
Month 1–2
8–10 SKUs
8–10 SKUs
2
Lifestyle Range — Full Collection
Expanding the range with lifestyle and home products. Introduces the B2B gifting angle and the agent merch line.
Month 3–5
+8 SKUs
+8 SKUs
3
Premium & Collector — Brand Elevation
High-value products tied to Chestertons events and the closing gift programme. Limited runs, premium positioning.
Month 6+
+6 SKUs
+6 SKUs
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